4 Lessons from Brands that Got Inclusive Marketing Right. – Digital Market News

Ever felt you are out of place when you’re shopping online for clothes as you could not relate to the body type displayed on the screen? if yes, you are not the only one.

The other day we were planning to purchase some sportswear online and it hit again how the fashion industry has a long way to go before brands actually represent models of all shapes, races, and ages.

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Not one model wearing leggings was bigger than a size 2!

So, how was it as a person who did not have an obvious thigh gap, assumed to know what a legging will look like on a body shape?

Happily, the word has not just given up on people who are not skinny. After changing the search term on Google, we managed to find various brands that displayed representation in models that did not seem high-fashioned and touched up.

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The argument of fashion models’ lack of representation that is not skinny may sound shallow when there are a lot of other underrepresented communities that have to be ignored or not be aware of.

That’s why we need to determine the significance of inclusive marketing.  

What is inclusive marketing?

Usually, people are confused about inclusion and diversity, and inclusive marketing that they are all the same, which is wrong. While diversity and inclusion refer to improving the inclusive culture in your workspace, inclusive marketing refers to what you do to decrease exclusion in your marketing efforts.